Content-Driven Business Vs. Work-Driven Business

In this digital age it seems that the best way to win and earn the most for your business is to move to a hybrid content-work business model. For some businesses, content is everything, but the work involved with detailing means that there is a balance of detailing and content that must be had. Let’s examine the differences in business models:

1. Work-driven: All of your business is derived from marketing efforts like paid advertisements and word of mouth. This work is then completed with manual labor in a timely and efficient manner.

2. Content-driven: All of your business comes from content promoted online in search of advertisers who want to pay you to reach your audience. This can scale very quickly and is very profitable, however your main focus is getting and organizing content into a consumable manner.

These 2 models can sometimes be opposing or get in the way of each other, especially in blue-collar work like car detailing. So much effort has to be focused on detailing to get to the next appointment that sometimes in order to get quality content, the whole day has to be planned out for that job. This is where it gets tricky and the best way to do it is to delegate someone for the task of detailing while one person does the content.

This is where your work, booked-up schedule, marketing efforts, and management all come together at the right time to be able to pull this off. Otherwise, the best way to approach this while solo is to just delegate certain details once or twice a week as content vehicles.

This seems to be the best schedule in order to meet demand from servicing the area and also deliver content in order to make a demand for advertisers to pay you.

With that said, there’s a new video coming out this week with a really great interior detail, look out for that on our YouTube channel!

Stay Shining San Diego!